July 9, 2009

“It’s a great honor to receive a Communication Arts ‘webpick of the day’ for our work on behalf of the Trapp Family Lodge,” says Rick Machanic, Principal/CEO, at Tag New Media. “One of the most unique features on the site is the ‘My Scrapbook’ application. We really wanted online guests to have an opportunity to personalize their Trapp Family Lodge experience. Whether planning romantic stays, family get-togethers or corporate events, ‘My Scrapbook’ is the perfect place to collect a few of your favorite things to share.” “The Trapp site provides an online experience that mimics the unique attributes of a stay at the Trapp Family Lodge,” says Jeffrey Henderson, Principal/Creative Director at Tag New Media. “Although designed to immerse you in scenic beauty and opportunities for active relaxation, underneath the site is a hard-working marketing tool structured to convert bookings.” “Since launching the new website we have had very many, unsolicited, positive comments, from past and prospective guests.” says Jenni Vincent, Marketing Manager at Trapp Family Lodge. “The redesign has captured the authentic look and feel of the resort. We’re convinced that Tag’s eye-catching layout and easy-to-use navigation have been a key factor in increased online sales. Visit the Trapp Family Lodge Web site ( About Tag New Media: Tag New Media is an award-winning digital creative studio. We’re all about talented people, big ideas, innovative design and the creative use of technology. We create engaging user experiences that connect our clients’ brands to their audiences. Whether designing and developing user-focused websites, Flash£ microsites and games, or exploring opportunities with social media and the mobile web, we focus on our clients’ goals to ensure measureable results. About Trapp Family Lodge: The Trapp Family Lodge is a 2,400-acre mountain resort located in beautiful Stowe, Vermont. The Lodge continues to be owned and operated by the von Trapp family, the inspiration for the classic musical and movie "The Sound of Music." About Communication Arts: Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers- everyone involved in visual communication. Now in its 51st year, CA continues to showcase the current best- from industry veterans to tomorrow's innovators- in design, advertising, illustration, photography and interactive media. As the online complement to Communication Arts magazine, names Webpicks, which feature outstanding examples of Web design selected based on a combination of superior aesthetics, technical expertise, functionality and overall site experience.

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