September 28, 2010

Centennial, Colo. – September 28, 2010 – For the first time since 1973, “The Sound of Music” twirls back into theaters nationwide in stunning high definition to commemorate the beloved musical’s 45th anniversary. This special event will be presented in nearly 500 select movie theaters for a two-night-only engagement on Tuesday, October 19 and Tuesday, October 26 at 6:30 p.m. local time. The Sound of Music Sing-Along Event includes the sing-along version of the fully restored feature with classic songs that have delighted fans for decades, such as “Do-Re-Mi,” “My Favorite Things,” “The Sound of Music,” “Edelweiss,” and “Climb Ev’ry Mountain.”

Presented by NCM Fathom, Rodgers & Hammerstein: An Imagem Company and Twentieth Century Fox Home Entertainment, in association with Sony Music Entertainment, Trapp Family Lodge, South Pacific Tour and Austrian Tourism, The Sound of Music Sing-Along Event will also include the exclusive “I’ll Sing Once More: The Sound of Music Today” featurette. Audiences will be whisked back to Salzburg for a travelogue where the classic was filmed, and be treated to contemporary and surprising tributes ranging from modern dance and rock band salutes to an all-marionette version.

Tickets to The Sound of Music Sing-Along Event are available at participating box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, please visit the website (theaters and participants may be subject to change).

"’The Sound of Music’ shines in every medium," says Ted Chapin, president of Rodgers & Hammerstein: An Imagem Company. "The new restoration by the ace team at Fox means that the version audiences see in movie theaters in October will make this classic film look – and sound – brand new. I can't wait to see it back on the big screen again – and again."

Adored by fans the world over, and the winner of five Academy Awards® including Best Picture, The Sound of Music is the most popular movie musical of all time. Directed by Robert Wise, starring the inimitable Julie Andrews and Christopher Plummer, it is that rare and perfect combination of story (based on fact), songs and setting, filmed in the breathtaking Austrian Alps and fairy tale city of Salzburg. With a score by Rodgers & Hammerstein, based on their award-winning Broadway musical, The Sound of Music itself is inspired by the true-life story of Maria von Trapp and the Trapp Family Singers.

“’The Sound of Music’ is a timeless American classic that has been enjoyed by generations but not seen in theaters for over 40 years,” said Dan Diamond, vice president of NCM Fathom. “The hills will come alive once again in movie theaters in this magical sing-along event that will re-unite many of the original cast in this must-see family experience.”

The Sound of Music Sing-Along Event will appear in 498 select U.S. movie theaters, including AMC Entertainment Inc., Celebration! Cinema, Cinemark Holdings, Inc., Clearview Cinemas, Cobb Theatres, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Malco Theatres, National Amusements, Rave Motion Pictures, R/C Theatres and Regal Entertainment Group movie theaters, as well as Arlington Theatre (Santa Barbara, CA), The Carolina (Asheville, NC), The Beacon Cinema (Pittsfield, MA), The Majestic 10 (Williston, VT) and Penn Cinema (Lititz, PA).

The Sound Of Music 45th Anniversary Edition will be available in 3-Disc Blu-ray and DVD Combo Packs on November 2. For a limited time, The Sound of Music is also available in an individually numbered Limited Collector’s Set packaged in a keepsake box and featuring a 100-page “My Favorite Things” scrapbook, a 45th Anniversary Soundtrack, a reproduction of the original 1965 souvenir program, an exclusive hand-painted “My Favorite Things” music box and more.
For more information, visit www.soundofmusic45thanniversary.com.

About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 172 Designated Market Areas® (49 of the top 50) and includes approximately 17,100 screens (15,600 digital). During 2009, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Fathom Events broadcast network is comprised of approximately 550 locations in 154 Designated Market Areas® (49 of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing over 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.2% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com.

About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

About Rodgers & Hammerstein: An Imagem Company
RODGERS & HAMMERSTEIN: AN IMAGEM COMPANY. Founded by the legendary team of Richard Rodgers and Oscar Hammerstein II and headquartered in New York City, Rodgers & Hammerstein: An Imagem Company owns the rights to the world's most popular stage and film musicals, including OKLAHOMA!, CAROUSEL, SOUTH PACIFIC, THE KING AND I and THE SOUND OF MUSIC. As an agency, R&H encompasses a music publishing company; a concert rental library; and a theatrical licensing branch that collectively represent more than 12,000 songs, 900 concert pieces, 200 writers, and 100 musicals, including works by Irving Berlin, Andrew Lloyd Webber, Stephen Schwartz, Lin-Manuel Miranda, Adam Guettel, Rodgers & Hart, Kern & Hammerstein, and many more. For more: www.rnh.com.

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