By Lou Dubois | @lou_dubois
January 13, 2011

When luxury travel took a hit in the midst of the recession, Vermont's Trapp Family Lodge rethought their digital and social marketing strategy, capitalized on the renowned family name, and continued to reap the benefits.

Sam von Trapp is a self-described "kid from the woods," but turning that connection and fascination with nature into a realistic and profitable business idea never occurred to him. The son of Johannes von Trapp and grandson of Maria von Trapp (the inspiration for Disney's famous 1965 movie The Sound of Music), the now 37-year-old Sam returned to the family's resort and Austrian-style lodge in Stowe, Vermont, in December 2008.

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