January 12, 2012

VIZERGY, a hotel Internet marketing leader, recently partnered with the Trapp Family Lodge, an Austrian themed luxury lodge owned and operated by the Von Trapp family, famous for The Sound of Music. The property, which is located in the outdoor paradise of Vermont, sought more aggressive online marketing, particularly search engine optimization (SEO) and pay-per-click (PPC) advertising.


With a custom website design and growing social presence, the Trapp Family Lodge’s team set a goal to drive more direct online revenue. As an independent property, they realized it’s imperative their site have exceptional natural search results in order to drive consistent, targeted traffic to their website and increase bookings. VIZERGY’s extensive track record of awards and success, expertly trained SEO team and Google AdWords Certified Partner status were keys in the selection.

“Trapp Family Lodge is looking forward to working with the professional staff at VIZERGY,” said Paul Richey, the lodge’s Director of Sales and Marketing. “We are anticipating increased visits to our site through SEO and PPC, converting new room reservations and growing our occupancy.”

About Trapp Family Lodge

Trapp Family Lodge, located in Stowe, Vermont, is a four-season resort specializing in European-style accommodations and cuisine. The lodge, which offers rooms and suites, guest house chalets and lavish three bedroom villas with European furniture and mountain views, sits on 2,500 acres of pristine land in the Vermont mountains. Amenities include fine dining, a fitness center, massages and more, while local activities include world-class cross-country skiing, hiking, fishing, tennis and maple sugaring. The Lodge also capitalizes on its famous name by offering a historical documentary film on the von Trapp family and the famous musical The Sound of Music.

Visit www.trappfamily.com for additional information. Connect with the property on Facebook and Twitter.

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