NORTHFIELD — Darn Tough Vermont, manufacturer of the fastest growing collection of outdoor performance socks in the United States, has been named the official sock of Trapp Family Lodge.
For 2014, all Trapp Family Lodge employees will be wearing a variety of Darn Tough Vermont socks, including the Nordic Micro Crew, Function 5, Mountaineering, and Boot socks.
With a shared appreciation for Nordic skiing sports and commitment to quality, both Darn Tough Vermont and the Trapp Family Lodge are recognized as leading brands within the Nordic industry.
“The Trapp Family Lodge is dedicated to creating an environment that showcases the sport of Nordic skiing in all its disciplines – skate, classic and backcountry,” explains Kristina von Trapp of the Trapp Family Lodge.
“Darn Tough is equally as passionate about promoting the Nordic lifestyle, making this partnership a natural fit.”
Rich in Nordic tradition, the Trapp Family Lodge is a world-class resort renowned for being the first full service cross-country ski center in America. With 100km of backcountry trails and 60km of groomed trails, the Lodge’s Nordic Center is the perfect home for Darn Tough, manufacturer of the industry’s premier Nordic sock.
“The Trapp Family Lodge has the most advanced Nordic Center in the US and Darn Tough makes the highest quality Nordic socks on the market,” says Ric Cabot, president and CEO of Darn Tough Vermont.
“Working alongside another Vermont family establishment that is immersed within Nordic sports and represents the best in its category is a great opportunity for both brands.”